Back

Agadir, Morocco, is primarily a destination for relaxation and enjoying the sun, particularly along its impressive 8 km (5-mile) crescent-shaped beach. The cruise terminal is conveniently located at the northwest tip of this very clean beach. Keep in mind there are no facilities directly at the dock. While Agadir is known more for leisure than extensive sightseeing, a key historical site is the Kasbah, built in 1540 and largely destroyed by an earthquake and tidal wave in 1960; it now offers imposing panoramic views of the city, beach, and port.

Cruise lines often provide shuttle services into town for approximately 6-8 Euros, which is a recommended option, especially on Agadir's roughly 300 hot days per year. Otherwise, the central part of the beach, and the town and souk located just behind it, can be reached by a short taxi ride or a longer walk.

Getting Around from the Port

The central stretch of Agadir's main beach is about a 10-minute taxi ride or a 30-45 minute walk along the coast road from the cruise terminal. Cruise lines typically offer a shuttle service to town for about 6-8 Euros, which is advised for hot weather. Petit taxis in Agadir are generally metered and legal; expect fares between 10 to 20 Moroccan Dirham (MAD) for rides around the city center. Public buses are available but are often crowded, slow, and infrequent, making walking or taxis preferable for navigating the small tourist areas. The historic Kasbah can be reached by a 20-minute walk uphill from Boulevard Mohammed V, offering rewarding panoramic views.

Attractions and Activities

  • Relax on Agadir Beach: Enjoy the 8 km (5-mile) long, clean, crescent-shaped beach. The central stretch is considered the best. You can soak up the sun or take a camel ride along the sands.
  • Visit the Agadir Kasbah: A 20-minute walk uphill from Boulevard Mohammed V leads to the remains of the 1540 Kasbah, largely destroyed in the 1960 earthquake. It offers an impressive panoramic view of the city, beach, and port.
  • Explore Vallée des Oiseaux: This small bird zoo offers a pleasant, low-cost attraction within the city.
  • Day Trip to Taroudannt: Located about 80 km (50 miles) east of Agadir, this walled city is a great option if you're not planning to visit Marrakech or other major historical cities in Morocco.
  • Atlas Mountains Excursion: Agadir's position between the High Atlas and Anti-Atlas Mountains makes it an excellent base for exploring the countryside. Discover snow-capped peaks, waterfalls, small hamlets, expansive palm groves, and experience the Berber tribes in their natural habitat.
  • Marrakech: While further afield, Marrakech is a significant cultural destination, symbolizing Morocco's historical grandeur.

Dining & Shopping

For local atmosphere and a wide selection of handicrafts, head to the souk, a walled market area located on Rue Chair al Hamra Mohammed Ben Brahim. Be sure to remember which of the approximately 21 entrances you use! Agadir is also famous for Argan oil, used in cooking, healing, and beauty products. The Argan tree is unique to Morocco, and with a bit of luck, you might even spot goats climbing in them.

You'll find excellent restaurants right on the waterfront along Rue de la Plage. Just a short distance back from the waterfront, Boulevard du 20 Aout features charming courtyard restaurants with fountains and cane chairs.

Safety

Agadir is generally safe for tourists. Most petit taxis use meters, so you can request the driver use it.

If your visit coincides with the month of Ramadan, be aware that most restaurants (apart from those specifically catering to tourists) will be closed during the day as Muslims fast. Things generally slow down during this period. While restrictions don't apply to non-Muslims, it is considered respectful to refrain from eating, drinking, or smoking in public during fasting hours.

Currency and Language

The local currency is the Moroccan Dirham (MAD), divided into 100 centimes, with banknotes of 10, 50, 100, and 200 DH. It is forbidden to export Moroccan money, so plan to spend all your local currency before departure; there are no restrictions on importing foreign currencies. ATMs are available in cities, with banks generally open from 8 to 11:30 a.m. and 2 to 4:30 p.m., sometimes without a lunch break in summer. Most hotels, restaurants, and antique shops accept credit cards.

The official languages are Arabic and Berber, but French is also widely spoken. Many cafes offer free WiFi to customers and are open late. For emergencies, dial 19 for Police or 15 for Fire Service.

Top Attractions

1
Agadir Beach
Agadir Beach is a wide, sandy expanse perfect for sunbathing, swimming, and strolling. Lined with cafes and restaurants, it offers a vibrant atmosphere. Enjoy water sports, camel rides, or simply relax and soak up the Moroccan sun. The beach is well-maintained and a central hub for tourists and locals alike.
2
Kasbah of Agadir
The Kasbah of Agadir, though largely destroyed in an earthquake, offers panoramic views of the city and the Atlantic Ocean. Explore the ruins and reflect on the history of this ancient fortress. The site provides a stunning vantage point, especially at sunset, making it a memorable experience.
3
Souk El Had
Souk El Had is a bustling marketplace where you can find everything from spices and traditional crafts to clothing and souvenirs. Immerse yourself in the vibrant atmosphere, haggle for bargains, and sample local delicacies. It's a sensory overload and a great place to experience Moroccan culture.
4
Agadir Birds Valley
Agadir Birds Valley is a small, free zoo housing a variety of exotic birds and animals. It's a pleasant place to take a stroll and observe the wildlife. The park provides a shaded escape from the city's hustle and bustle, making it a relaxing family-friendly attraction.
5
Marina Agadir
Marina Agadir is a modern waterfront area with yachts, shops, restaurants, and cafes. Take a leisurely walk along the promenade, enjoy a meal with ocean views, or browse the boutiques. The marina is a popular spot for both tourists and locals, offering a sophisticated atmosphere.
6
Mohamed V Mosque
The Mohamed V Mosque is a beautiful example of Moroccan religious architecture. While non-Muslims may not be able to enter, admiring the exterior is worthwhile. The intricate details and serene atmosphere make it a significant landmark in Agadir. Remember to dress respectfully when visiting the area.
7
Memory Agadir Museum
The Memory Agadir Museum showcases the history and culture of the Agadir region. Explore exhibits on local traditions, art, and the devastating earthquake of 1960. It's an informative and engaging way to learn about the city's past and its resilience. A must-visit for history buffs.
8
Sidi Abdelrahman Mosque
The Sidi Abdelrahman Mosque is a significant religious site in Agadir. Admire its architecture and serene atmosphere from the outside, as entry may be restricted to Muslims. It's a place of worship and a cultural landmark, reflecting the city's rich heritage. Dress respectfully when visiting the area.
9
Golf du Soleil
Golf du Soleil is a popular golf course in Agadir, offering a challenging and scenic experience for golfers of all skill levels. Enjoy well-maintained greens, beautiful landscaping, and a relaxing atmosphere. It's a great way to spend a day outdoors and enjoy the Moroccan sunshine.